Project — For the holiday season, we reimagined Burger King’s app as a festive digital playground. BK Village turned daily deals into an interactive experience where fans could unlock rewards, collect Whopper-themed decorations, and personalise their own virtual homes. With vibrant design, easter eggs, and weekly prizes, the experience brought joy and engagement throughout December—driving 3 million new app users and increasing app sales by 50%.

My Role — as Associate Creative Director, I was involved from start to finish—working on the pitch, shaping the concept, and overseeing art direction and production across all facets of the campaign.

CREDITS

Executive Creative Director: JoRoan Lazaro
Group Creative Director: Jeffrey Limon
Creative Director: Julia Ippolito
ACD, Art: Bram Heeffer
ACD, Copy: Brittany Kopeikin
Design Director: Amy Dwyer
UI Designers: Jai Bhatia, Florencia Torres
UX Designers: Justis Croasdale, Tiago Furquim
3D Leads: Cyrill Durigon, Kousha Motamedi
3D Artists: Rodrigo Kuo, Ben Pilgrim
Technical Director: Kin Hui-Lo
Developers: Mark Knol, Edgard de Carvalho
Producers: Najia Ahmed, Alexander Campbell