Project — Ahead of the Galaxy S25 launch, we created a global teaser campaign anchored in experiential activations and immersive content. From virtual OOH in Seoul to a live holographic installation in London, the campaign showcased Galaxy AI’s new voice-powered feature in a moment designed to make people look up, just like the technology itself. It sparked global intrigue, generating over 100M views across platforms and setting the tone for Unpacked.