Project — To celebrate Hornbach’s 20-year presence in the Netherlands, we set out to create a campaign that honored the country’s distinct DIY spirit. Together with the team at Phenomenons and director Bear Damen (Czar), we immersed ourselves in the Dutch maker subculture—uncovering stories of grit, perseverance, and purpose. The result was a heartfelt, locally resonant campaign that positioned Hornbach not just as a hardware store, but as a true ally to the hands-on community it serves.