MONKS

2022

Project — To bring HP’s sustainability commitments to life, we created the Orchestra of Sustainability—an interactive installation that transformed environmental impact into sound, light, and movement. Inspired by nature and technology, the installation featured a series of pedestals, each representing one of HP’s key initiatives: reforestation, digital equity, and the use of ocean-bound plastics in its laptops. Guests were invited to explore by touching real-world objects tied to each pillar—uncovering their stories and contributing to a living, collaborative musical composition. The experience made sustainability feel tangible, creative, and inspiring—designed for a generation fueled by curiosity and creativity.

My Role — As associate Creative Director, I worked across both the pitch and production phases—helping define the creative approach, shaping the concept, and guiding the visual direction of the installation.

At the heart of the installation was HP’s ENVY laptop, powering a network of sensors that responded to human touch. Real-world materials—like books, recycled plastics, and plants—were embedded into each pedestal and connected via conductive technology. When touched, these objects triggered custom-composed musical notes, transforming abstract sustainability goals into a multi-sensory, participatory experience. Each interaction added to a collective composition, turning individual actions into a powerful, living expression of purpose: the Orchestra of Sustainability.

CREDITS

ACD & Creative Lead: Bram Heeffer
ACD, Copy: Shawn Hurley, Andre Afonso
ACD, Experience: Jasmijn van Roon
Sound Engineer: Jurgen van Harskamp
Spatial Design: Diana Andrasi, Alireza Sadeh
Experience Producer: James Meyers