MONKS
HP DRAGONFLY
2021
Project — A laptop so light, it can’t be contained. That was the core idea behind HP’s global launch of the Elite Dragonfly—brought to life through a cinematic brand film directed by Fredrik Bond and produced in collaboration with MJZ and The Mill. The story followed a young professional being lifted—literally and metaphorically—by the power of the Dragonfly, as she shatters the ceilings of her corporate world.
My Role — I worked closely with the team to creatively extend the hero film into a fully integrated campaign. This included developing a global toolkit with a flexible visual system and adapting assets across formats—from digital cutdowns to out-of-home—ensuring the narrative stayed consistent and impactful across every platform.
FILM BY STUART BROWN & FREDRIK BOND
