My Role — As Associate Creative Director on the HP team at Monks, I was invited to HP Indigo’s headquarters in Israel to immerse myself in their world of industrial digital printing. I spent time with product managers, learning their most advanced presses' inner workings and unique value propositions.

From there, I worked with the HP Global Marketing Team to translate that technical depth into a compelling brand narrative and led creative across the campaign—including the WebGL experience, a documentary series, and a suite of CGI product films. I directed the CGI films, overseeing scripting, storyboarding, art direction, and work with the 3D and post-production teams at Monks through final delivery.