Reimagining the magic of the season

In the span of 4 weeks, we concepted, produced and delivered a local holiday campaign for HP in The Netherlands.

In times of isolation during Covid, we had to reinvent how we connect during the holidays. Thanks to the HP ENVY laptop and printer we brought families together in unexpected ways.

We dove into the Dutch ritual for creating magical worlds; the ‘kijkdoos’. We revisited this analogue creation through modern lenses and weaved in digital possibilities that bring families together in new ways.