A tribute to perseverance

At Phenomenons, a boutique creative agency in Amsterdam, I was part of an incredible journey to craft a campaign for Hornbach, a German DIY store, celebrating its 20-year presence in The Netherlands.

To build sincere and lasting local connections, we submerged ourselves in the unique D.I.Y. subculture and explored a world full of beautiful stories of strong values, purpose and obstacles. A world fueled by perseverance. 

Production: Czar
Film Director: Bear Damen
DoP: Martijn Melis
Photographer: Olya Oleinic